Strengthening Customer Connections with AI: Real-Time Marketing in the World of Sports

Learn how BreakingT went from bootstrapped startup to the leader in real-time licensed fan gear by integrating social data analytics with generative AI. Alex’s company developed CrowdBreak, a social listening analytics platform and algorithm that understands target market consumer purchase intent, in real-time. In this session we’ll cover aspects of the entrepreneurial journey with a focus on AI, data analytics, and real-time marketing approach to reach consumers.

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