Marketing Manager
Blacksburg, VA
This is a Careers Position
About Rendyr
At Rendyr, we empower craft businesses and hobbyists to create and customize products using our first-of-its-kind portable laser cutter. It is convenient and intuitive, making it easy for anyone to bring their ideas to life. Our successful Kickstarter campaign in 2022 raised $738,169 from 444 supporters, forming the foundation for Rendyr’s growth. Join us and be part of a community that turns creative ideas into reality!
About the Opportunity
With a successful Kickstarter campaign under our belt, we are shifting our efforts towards expanding sales and production. To that end, we are looking for an innovative and growth-minded Marketing Manager to join the team. In this role you will own Rendyr’s earned and paid digital marketing and eCommerce efforts to grow our sales, taking projects from idea to execution. At the core, you care about building a strong brand relationship with our active and future customers. Beyond marketing projects, this position will also have the opportunity to shape the development of Rendyr’s marketing department. With ample opportunities for growth and a trajectory pointing towards leadership roles, we’re eager to welcome someone who’s ready to dive in, contribute meaningfully, and grow alongside us.
As the Marketing Manager, you will be responsible for:
Independently developing and executing marketing objectives based on strategic business goals.
Crafting and executing effective multi-channel earned and paid media campaigns to achieve our engagement and sales objectives.
Managing and optimizing our segmentation strategy across all marketing channels, using data and creativity to explore and test new segments and gain a deeper understanding of diverse customer needs.
Partnering and project managing with diverse teams to develop marketing content that resonates with our target audience and reflects a cohesive brand voice and customer journey.
Designing and managing dynamic, personalized email campaigns.
Collaborating in the development of our new eCommerce website to ensure successful and measurable digital marketing efforts.
Analyzing performance of our marketing campaigns, suggesting actionable strategies to improve performance (across awareness, conversion, and cost), and reporting metrics and insights to key stakeholders.
Collaborating in our strategic planning, bringing your marketing perspective to the table to support Rendyr’s leadership in determining our growth targets and resource allocation.
Becoming an expert on Rendyr’s products, intimately understanding our laser cutter, its accessories, and the materials it works with.
Cultivating and leading a high-performing marketing team as we grow.
Managing and maintaining our customer database to support growth, engagement, and customer success.
We are excited about you because you are:
Curious: You are interested in new technology and applications, and you are driven to learn about the latest and greatest ways to reach Rendyr’s audience. You want to understand our customers’ needs and goals and how Rendyr’s products uniquely fulfill these needs.
Tech Savvy: You are an email marketing wizard and know industry-leading digital marketing solutions and how to use them to foster growth, measure performance, and streamline processes.
Tenacious: You are goal-oriented and pursue excellence in everything you do. You can meet short-term objectives while maintaining focus on long-term goals.
Intuitive: You possess the ability to analyze problems, assign proper priorities, and determine the correct actions to take. You know when to seek help and you know how to prioritize activities, actions, and resources effectively.
Organized: You can manage multiple projects and objectives in a timely and effective manner and don’t let the small details fall through the cracks.
Growth-Minded: You consistently look for issues and find ways to make improvements. You are flexible in your approach to problem-solving, and you are open to both receiving and providing feedback enabling improvement across the organization.
Education & Work Related Experience:
4+ years of experience in a Growth Marketing, E-commerce, or Product role.
A Bachelor’s degree or higher in Marketing, Communications, Graphic Design, or a related field.
Experience managing national and/or global digital marketing campaigns.
You are knowledgeable in Google Analytics and other marketing analytics tools.
You are proficient in email marketing software (more bonus points for previous experience with Klaviyo or MailChimp).
You are proficient in basic graphic design software such as Canva and Photoshop.
Experience in building and managing the development of E-commerce websites.
Experience in consumer electronics or craft industries.
You are the perfect balance of an analytical brain mixed with a creative mind. You know how to make processes more efficient, drive results through technology, AND make it look pretty.
You are a good communicator and collaborate well with others. You are a team player.
You are comfortable working in a hybrid/in-office work environment and live a commutable distance to Blacksburg, Virginia.
Reasons it pays to work for Rendyr (in addition to the pay itself):
Competitive base salary + performance bonus incentives
Group medical, dental, and vision coverage
Life and disability insurance
17 days paid time off per year, inclusive of paid vacation and sick leave
Paid company-approved holidays
The chance to build something from the ground up and own that success. Working at a place where there are endless opportunities for growth and your impact is clear.
We look forward to reviewing your application and discussing the opportunity to become a valuable team member.
Don’t meet every single requirement? Studies have shown that many qualified candidates fail to apply unless they meet every … single … qualification. At Rendyr, we are dedicated to building a diverse, inclusive, and just workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with 100% of the qualifications listed, we encourage you to still apply. Our hiring philosophy looks to grow people INTO our process, not weed them out! Who knows, you may be just the right candidate for a future role at Rendyr. Just go for it… submit your resume!