The first-of-its-kind agtech company leveraging machine learning (ML) to advance measurement and analysis of soil properties, EarthOptics announced today the launch of its Soil Carbon Project™, a product labeling initiative to benefit the consumer packaged goods (CPG) industry. By serving as the one-stop-shop for soil carbon measurement, EarthOptics enables CPG companies to quantitatively demonstrate to customers that the agriculturally sourced ingredients of each climate-smart product positively contribute to world carbon neutrality goals through verified net additions of soil carbon.
Soil carbon sequestration is an important piece of the climate-change mitigation puzzle since almost 45 percent of global soil is used for agricultural purposes, and soil can store about 2.3 times the amount of carbon compared to the carbon in atmospheric CO2 and 3.5 times more than in living plants. CPG companies partnering with EarthOptics to implement the Soil Carbon Project will be able to accurately measure and display on qualifying climate-smart product packaging the amount of carbon removed from the atmosphere and stored in the soil where the agricultural ingredients were harvested.
About EarthOptics
GroundTruth Ag, Inc., dba EarthOptics, was founded in 2018 and has offices in Raleigh, NC; Arlington and Blacksburg, VA; Minneapolis, MN; and Fayetteville, AR. EarthOptics is an agricultural technology company developing next-generation soil-sensing technologies that give growers revolutionary insights into the physical characteristics of their soil. EarthOptics beat out three finalists and more than 100 international agtech startup entries to win the AGCO Innovation Challenge Award during the 2021 World Agri-Tech Innovation Summit. We believe that below-ground precision and innovation in the soil space is long overdue. Our ultimate goal is to deliver point-of-care soil health insights – related to physical, chemical and biological attributes of soil – in real time. To achieve this goal, we’ve assembled a team with diverse backgrounds in engineering, software development, geospatial analytics, data science, machine learning, and logistics and operations. To learn more, visit www.earthoptics.com or connect with us on LinkedIn at www.linkedin.com/company/earthoptics/.
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